Skylanders Seeks World Domination
Activision is very happy. No, it isn't about Call of Duty, WoW subscriptions, or Diablo 3 pre-sale numbers. No, they are happy about Skylanders. Activision has revealed that the Skylanders toys have sold more than 30 million units and is the number one kids video game.
"Based on our internal estimates, we believe that [Skylanders] toys sales in the first quarter exceeded those of Star Wars, the #1 action figure line," said Activision CEO Bobby Kotick, preceding that with "For the [first] quarter in North America and Europe, including the accessory packs and figures, Skylanders Spyro's Adventures was the #3 best-selling game overall in dollars across all platforms."
Whats next for Spyro and his band of mystical heroes? Skylanders Giants. Prepare to see this franchise get milked coming up at E3!